Written by David Wybourne, Orbbis Partner - Strategy

True transformation is more than just change – it is a turning point, and it’s important to gain true clarity of purpose upfront to craft & deliver a realistic roadmap and plan.

A successful strategy will be well researched, providing specific direction that is broken down into manageable pieces of work, each linked to measurable deliverables. Waypoints are identified along the journey to enable change and realise benefits as the transformation progresses, with a clear understanding of how they contribute to the overall desired outcome.

Plus it’s not usually just about “has stuff been delivered or numbers met?” – the strategy should also measure the extent to which the behaviours required to achieve transformation are being demonstrated. To quote Clay Shirky “Revolution doesn’t happen when a society adopts new tools. It happens when a society adopts new behaviours”.

As the saying goes “Do it well, do it once” and so, to avoid the pitfalls of chasing growth & transformation that cannot actually be delivered, consider these top 20 tips…

1. Are targets clear and valued?

2. Have we covered all aspects of the competition?

3. Is our SWOT analysis honest?

4. Are the financial milestones clear in the financial plan?

5. Are pay structures fitting for the people who will be involved?

6. What are the implications of strategy in cost, staffing & Directors responsibility?

7. Are there performance measures in place?

8. Are compensation and remuneration models aligned with strategy?

9. Is structure of the business aligned?

10. Who/what are potential blockers?

11. Have we coping strategies to nurture and overcome those blockers and barriers?

12. How does our plan sit with our company DNA? Especially culture, character & capability

13. Are all relevant parties bought in to the plan?

14.Do all relevant parties know their role?

15. Does everybody in the business understand their part in the purpose of the business, including mission, vision and values and is the leadership driving these?

16. Are we capitalising on the company reputation? In particular demonstrating: –

    • Confidence in expertise, skills & abilities
    • Appealing to emotional element of customer’s needs
    • Showing trust in our integrity

17. Are there clearly defined roles and objectives for each director and manager?

18. When we look at the structure, have we addressed the key areas properly: –

    • Skills
    • Style
    • Staff
    • Systems
    • Superordinate goals

19. Does it look and feel right?

20. Does it sit with the soul – how far do key people need to go?

Orbbis deliver management consultancy through industry experts.  Using the expertise and insights that our Orbbis Partners have built up, we create high-value, cost effective solutions to drive sustainable change and transformation across all business lines.

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