Written by David Wybourne, Orbbis Partner - Strategy
True transformation is more than just change – it is a turning point, and it’s important to gain true clarity of purpose upfront to craft & deliver a realistic roadmap and plan.
A successful strategy will be well researched, providing specific direction that is broken down into manageable pieces of work, each linked to measurable deliverables. Waypoints are identified along the journey to enable change and realise benefits as the transformation progresses, with a clear understanding of how they contribute to the overall desired outcome.
Plus it’s not usually just about “has stuff been delivered or numbers met?” – the strategy should also measure the extent to which the behaviours required to achieve transformation are being demonstrated. To quote Clay Shirky “Revolution doesn’t happen when a society adopts new tools. It happens when a society adopts new behaviours”.
As the saying goes “Do it well, do it once” and so, to avoid the pitfalls of chasing growth & transformation that cannot actually be delivered, consider these top 20 tips…